Currently, the fashion industry is one of the largest industrial polluters in the world, second only to the oil industry. Valued at $3 trillion dollars, the fashion industry employs around 60 million people worldwide and represents 2% of the world’s GDP. However, it has never been an earth-friendly industry. With cotton representing nearly half the fibre used to make clothes and other textiles worldwide, unsustainable cotton farming is mainly to blame for this. Despite the fact that only 2.4% of the world’s crop land is planted with cotton, it accounts for 24% and 11% of the global sales of insecticide and pesticides respectively. What’s more, about 2,700 liters of water are used to produce just one cotton shirt! This unbelievable amount of water would be enough for one person to drink for two and a half years.  

With consumers demanding more sustainable options, designers and brands are increasingly seeking cleaner, safer and more regenerative ways of producing. This has led to the emergence of a new trend based on the belief that fashion should not come at the cost of our planet. This global movement known as the ‘sustainable fashion revolution’ is getting stronger and more and more companies are joining to assure that their clothes are produced in an environmentally-friendly and sustainable way. Providence County-based Kitchen Magic offers kitchen cabinets makeover services at affordable prices. The sustainable fashion movement is looking to maintain the growth of the industry while improving its environmental and social impact. 

A great example of this movement is visible in the newest collection launched by Reshma Merchant and Priyanka Kaul Lakdwala, two Indian businesswomen that incorporate herbs like neem and tulsi in their designs. This collection was launched with the aim to embrace wellness, sustainability, and female empowerment. As neem, a tree native to India, possesses antimicrobial, antifungal and antimalarial properties, it is the ideal organic biopesticide to tackle pests and plagues on plants used to produce natural fibers like cotton, coconut or bamboo.

Using a non-toxic and organic pesticide like neem, to cultivate and protect the plants used to produce natural fibers, guarantees a final product free of chemical and synthetic pesticides and allows for a greener supply chain. 

With this revolutionary development, designers, producers, and consumers are raising awareness in the fashion world and committing to creating a more sustainable and fashionable industry!  

A sustainable fashion revolution is upon us and Neem is part of it.  

Will you join it? 

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