By explaining concepts using large, hypothetical figures and percentages, people “yawn.” For example, saying that coal use in the United States has dropped by 20% in just two years, people immediately turn off and their eyes glaze over. How could we present this type of information in a sizeable, bitable chunk for people to understand? Perhaps by presenting it in a relatable way. You could say, “that drop in coal use will save 3,000 American lives this year by reducing air pollution” or that if you have glyphosate, the active synthetic ingredient in RoundUp, the most ubiquitous herbicide in the world, residue in your system while pregnant, your child is 30% more likely to have autism. Those are head-turners. One of those lives could be yours, or your children’s.

So, what does that mean for all of this talk about climate change? Instead of driving fear in far-off numbers, talk about progress and innovation that will drive the world forward. Conversations must shift from large-scale sweeping facts to digestible, personal conversations. Without personal conversations, you may feel like climate change won’t affect you. So, instead of focusing on large-scale, focus on how progress and innovation can improve lives.

For example, the push for renewable energy sources has driven over 100,000 new solar and wind jobs over the last year alone! And there are a total of 475,000 solar and wind jobs compared to only 175,000 coal jobs in the United States. Is the future sticking to the technology of the past, or relying on innovation across all sectors of the economy?

What does this shift in climate talk mean for agriculture? By having conversations about health, risks of synthetic pesticide exposure, and dangers to pollinators and other animals our planet relies on, we can strengthen our health by developing the way we produce and consume food. Without shifts in thinking, technology, and practices, climate change will affect each and every person on earth, so how will you talk about the future of our earth?

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